17
Oct
In the ever-changing landscape of retail, even giants are not immune to the challenges. Bath and Body Works, a household name for fragrances, lotions, and home products, faced its own set of challenges leading to its bankruptcy in 2023. Let’s explore the series of events and underlying reasons. The Rise and Dominance of Bath and Body Works For years, Bath and Body Works has been synonymous with enticing aromas and quality personal care products. With its iconic mall presence, the brand emerged as a leader in the retail beauty and home fragrance sector. Warning Signs and Initial Challenges The early…