Kraft Velveeta Mac and Cheese Lawsuit

Kraft Velveeta Mac and Cheese Lawsuit


Macaroni and cheese is a beloved comfort food for people of all ages, and one of the most iconic brands in the business is Kraft. For years, Kraft has been known for its signature blue boxes of macaroni and cheese, a staple in countless households. However, in recent years, the company has found itself at the center of a legal storm surrounding its Velveeta Mac and Cheese product. In this article, we will delve into the details of the Kraft Velveeta Mac and Cheese lawsuit, helping you understand the issue and its implications for consumers.

The Allegations

The Kraft Velveeta Mac and Cheese lawsuit centers around allegations of false advertising and deceptive marketing practices. The controversy erupted when consumers claimed that Kraft’s Velveeta Mac and Cheese product was being marketed as a healthier alternative to traditional mac and cheese, despite containing similar or even higher levels of certain unhealthy ingredients.

Specifically, the plaintiffs in the lawsuit argue that Kraft misled consumers by prominently advertising phrases like “good source of protein” and “excellent source of calcium” on the product’s packaging. These claims led consumers to believe that Velveeta Mac and Cheese was a more nutritious choice compared to other mac and cheese brands.

The Reality

To better understand the lawsuit’s merits, it’s essential to examine the nutritional content of Velveeta Mac and Cheese. While the product does indeed contain protein and calcium, these claims can be misleading when taken out of context. In reality, Velveeta Mac and Cheese also contains high levels of saturated fat, sodium, and artificial additives, which are detrimental to one’s health when consumed in excess.

Critics argue that Kraft’s advertising tactics created a perception that Velveeta Mac and Cheese was a health-conscious choice, which may have encouraged some consumers to overlook the product’s less desirable nutritional aspects.

Kraft’s Response

Kraft has vigorously defended itself against these allegations, asserting that its marketing claims were not intended to mislead consumers. The company argues that the phrases “good source of protein” and “excellent source of calcium” are factual statements based on the product’s nutritional content. Furthermore, Kraft maintains that it has always been transparent about the product’s full nutritional profile, including the levels of saturated fat and sodium.

The Outcome

As of the time of writing, the Kraft Velveeta Mac and Cheese lawsuit is ongoing, and no final judgment has been reached. However, the case serves as a reminder of the importance of transparency in food labeling and advertising. Consumers have the right to accurate and easily understandable information about the products they purchase, enabling them to make informed choices about their diets.

Takeaway for Consumers

While the outcome of the lawsuit remains uncertain, there are valuable lessons to be learned for consumers:

  1. Read Labels Carefully: Always scrutinize food labels and nutrition facts when making purchasing decisions. Don’t rely solely on advertising claims.
  2. Context Matters: Be cautious when interpreting marketing phrases like “good source of” or “excellent source of.” These statements should be considered within the broader context of a product’s overall nutritional profile.
  3. Moderation is Key: Even if a product boasts certain nutritional benefits, it’s essential to consume it in moderation and balance it with a varied diet of whole foods.


The Kraft Velveeta Mac and Cheese lawsuit highlights the need for clarity and accuracy in food advertising. While the case continues to unfold, consumers should remain vigilant and make informed choices about the products they bring into their homes. By understanding the issue at hand and paying attention to labels, consumers can take control of their dietary choices and prioritize their health and well-being.

By Carol Cooperman